Businesses today have to think about innovative ideas to stay connected with their customers. It is more like you have to give them a constant reminder that you have something exciting for them, and they should come back to your website. Email marketing indeed has its benefits, but honestly, ask yourself, how often do you open your email and browse through offers and emails sent via brands and companies?
Instead of email, the chances of seeing a text message is always higher. Therefore, Bulk SMS applications are highly recommended for businesses to market their products, offers, and services.
It is a beneficial channel for marketing the business, and it comes under the mobile marketing strategy. People are stuck on their mobile phones for longer than any other IoT device. And therefore, it is best to take advantage of it and promote your business. Mobile marketing strategy includes various other things other than text messages. It also involves application push notifications, messages, mobile applications, advertisements and much more.
If you are still wondering why you should invest in a bulk messaging application like many other businesses, stay and read the article till the end to find your answers.
SMS Marketing Plays a Key Role
SMS has been regarded as one of the most profitable sales and marketing tools for many years. More than any other form of mobile marketing, SMS’s have the highest rate to be opened and seen by the user. You won’t believe it, but 98% of mobile users indeed open a text SMS on their mobile phone within the first 3 minutes after receiving an SMS.
It is correct to say that many new technologies can be used for business marketing. But good old things can do wonders that new technologies can’t. If you want to maintain a good rapport with your customer, you must not neglect text messaging as a primary marketing tool.
How does SMS marketing assist you in building customer loyalty?
96% of the people using mobile phones use text messaging. Despite new technology, sending SMS is a safe bet. It allows you to have excellent communication with your customers and encourages them to remain loyal to your brand. For example, Suppose you run a food delivery business and keep sending bulk messages to your customer for fast delivery, exciting offers, or celebrations. In that case, they will at least open the mobile application or the website once in three times to check out what you have to offer them.
Bulk messaging is not a big talk for which you need to appoint multiple people. There are super easy applications that you can use to create and send bulk SMS to hundreds of people at once. It barely takes any time, and it empowers your business to generate endless customer opportunities.
How to generate a good and appealing bulk message?
To ensure that your SMS impacts the customers, follow these instructions.
- Keep it short and to the point.
- Add a link that redirects them to the landing page
- Prefer customising it with the customer name
- Do not send multiple SMS in a day
- Send various messages, for example, reminders, alerts, password security, opt generation, offers and deals and much more.
Bulk messaging will help you generate more traffic on your website compared to any other marketing technique. So, if you want to increase sales and customer interaction, find the best application or platform to generate bulk text messages and gain its benefits.